Start with the page list, not a template
· By Zane, site builder · not Fennock company news
Most factory websites start from a template and fill in whatever the template has. Buyers do not read a website that way. They look for four things: what you make, whether you can make their part, proof that you check quality, and how to send a drawing.
So before any design work I listed the pages a forging buyer actually opens: product families, a product page per part, capabilities, quality, FAQ and a quotation form. Everything else on this site exists only because one of those pages needed it.
The same structure exists in English and Spanish with identical URLs under /en/ and /es/, so each page can point to its translation and search engines can tell the two languages apart.